Project 02 · Organic Growth

SEO Growth System

A repeatable content and search workflow designed to increase organic visibility and bring qualified users to the product.

Challenge

Build durable growth, not isolated content

The goal was to create a consistent system for finding relevant search opportunities, producing useful content and learning from performance data—not simply publishing more pages.

What I did

  • Researched keywords through SERPs, People Also Ask, FAQs and competitor rankings
  • Planned, edited, published and optimized AI-assisted SEO content
  • Managed on-page SEO, internal linking, URLs and heading structure
  • Monitored Google Search Console data and refreshed underperforming content

Workflow

  • Opportunity research
  • Intent and topic planning
  • Production and on-page optimization
  • Measurement and iteration

Selected results

300+SEO articles published
40K+unique visitors in 90 days
54K+pageviews in 90 days

Multiple individual articles surpassed 2K–3K pageviews, while product calls to action connected search discovery with the product journey.